Smart labels allow retailers and brands to engage directly with consumers, and with manufacturers to track inventory through the supply chain — which, in turn, provides consumers with the transparency and convenience they desire in packaging. Consumers can use their smart phone to “read” the smart label for product information, promotional offers and more before, during and after purchase.

Radio Frequency Identification (RFID) technology generates data not seen on the physical label and includes a microchip or antenna. Smart labels bring a functional element to packaging — it gives everyday products a unique digital identity that can be used to connect supply chains, optimize inventory, create a unique consumer experience and protect products against theft and counterfeit.