With the holidays just around the corner, brands should consider whether to release seasonal packaging to encourage impulse buys. Businesses know there is a guaranteed rise in shopping over the holidays and that consumers are likely to choose a product that mirrors the season’s festivities in some way. Investing time and money into creative packaging can be an extremely effective way for retailers to stand out from their competitors. According to reports, Toblerone replacing its brand name with ‘Ho Ho Ho’ on its Christmas packaging in 2006 saw the chocolate brand’s sales grow by 400 percent.