JELL-O PLAY introduces edible slime, which comes in strawberry-flavored Unicorn and lime-flavored Monster varieties. It is JELL-O’s first launch since the brand announced its new line of JELL-O PLAY edible toys in June.
Slime has become a social media phenomenon, with more than 20 million slime-related posts on Instagram and thousands of “how to” slime videos on YouTube. Fans have embraced the squishy and stretchy toy as a fun and creative activity. While do-it-yourself edible slime recipes are popular on Pinterest and YouTube, there hasn’t been an edible slime available from a national brand until now.