Strongbow Blossom Rosé Sparkling Apple Cider, for Carlton & United Breweries (part of the AB InBev family), aims to bring growth and inject excitement back into the cider category. Drinks design agency Denomination (denomination.design) developed an elegant and Instagram-worthy design to appeal to the drinkers who usually enjoy white wine, cocktails or sparkling wine, enticing them to choose Strongbow Blossom Rosé Sparkling Apple Cider as an alternative ‘starter’ drink.
The aesthetics of the design solution were paramount to the success of the product and establishing its position as a premium, covetable drink. Denomination focused on the product’s central ingredient, apples, to establish cider cues as the main feature. The hand-drawn illustration of the apple blossom branch curving around the front label alludes to the tree in the Strongbow logo and gives the product credibility and authenticity.