Mars Petcare Partners with Terracycle on Recycling Program
Mars, the global food conglomerate behind pet food brands such as Whiskas, Cesar and Pedigree, has just announced a new partnership with Terracycle to enable pet food packaging to be recycled.
According to British Plastics and Rubber (britishplastics.co.uk) among other sources, the pet food recycling program — the first of its kind in both the UK and Europe — will offer pet owners a free solution to transform waste packaging into useful items like park benches and fence posts. The scheme enables consumers to return any eligible packaging in the market for processing.