So long national brand imitations, lackluster packaging design and sub-par taste. Today’s private label brands (aka, store brands) are head-to-head with national brands as more retailers are entering the market. On store shelves and e-commerce platforms, it’s hard to miss the dramatic growth.
Gone are the stigmas of value and quality — when consumers bought generic goods in order to save money. Many of these products are now high quality due to innovations, differentiation and better packaging. Terms such as “generic brand,” “brandless” and “no label” products are not used any longer.