For the beverage industry, the power of packaging has never been more important — new entrants into the space can literally live or die by it. With the global marketplace becoming more crowded, the opportunity to get noticed on-shelf or online is more competitive than ever.
All brands are trying to reach consumers, break through the clutter, make an emotional connection, drive loyalty and repeat purchase. It’s a tall task and a huge ask, but those who are building brands and trying to be innovative in the complex world of consumer goods know that the success or failure of a product can hinge on the packaging. This truly is an industry where it is entirely appropriate to judge a book by its cover — and where a first impression is everything.