Corona will pilot 100 percent plastic-free six pack rings in select markets as part of the brand’s commitment with Parley for the Oceans to lead the industry with eco-friendly packaging.
The Corona and Parley partnership began with a commitment to protect 100 islands by 2020 and expands to include the pursuit of scalable innovation that can change the status quo. Corona has adopted Parley’s A.I.R. strategy to not only “avoid” and “intercept” plastic as much as possible, but also help “redesign” solutions that use the material.