Iceland Foods briefed carton specialist Graphic Packaging International (graphicpkgeurope.com) to create a plastic-free alternative for its No Bull quarter-pound veggie burger pack, plus seven additional line extensions. Along with the plastic-free pack is a cellulose window.
The wood pulp-based cellulose material offers the same transparent look and feel as plastic. It is sustainably sourced, biodegradable and made from a renewable resource: trees. It meets the EN 13432 and ASTM D 6400 requirements for compostability and comes predominantly from SFI (Sustainable Forestry Initiative) managed forestry in North America.