Procter & Gamble Purchases Health and Beauty Startup Brand
Procter & Gamble has purchased startup Walker & Co. to help reach African-American consumers who are frustrated with a lack of shaving and shampoo choices.
Walker & Co. is a health and beauty startup founded in 2013 by entrepreneur Tristan Walker. It makes razors, trimmers, shave kits, lotions and grooming products geared toward people of color. Its men's line, Bevel, is designed to reduce razor bumps and irritation for men with coarse or curly hair, while Form, a premium shampoo and hair care line, is tailored for women with textured hair.