Clariant, a world leader in specialty chemicals, announces the release of ColorForward 2020, the 14th edition of the annual color forecasting guide for the plastics industry.
While consumer preference has been trending toward warmer tones in recent years, Clariant color-trend watchers see a shift to cooler blues and greens in the palette they developed for 2020. In fact, of the 20 colors in the latest edition of ColorForward, five of them are different shades of green. Some are genuine and natural looking, while others seem more artificial or "digital."