With each new year comes reflection of the past year. In 2018, there were many innovations in the packaging space. We have seen growth in areas including omnichannel marketing, smart packaging, premium packaging, sustainable packaging options and digital printing as well as sectors such as cannabis and pet food — and the push by brands, suppliers and packaging companies toward reducing packaging waste.
Some of these innovations piggyback off of 2017, due to even more growth and development in packaging as well as other factors — like how consumers can purchase products and making the packaging part of the overall purchase and unboxing experience.