Five Wives Vodka Undergoes New Design for Premium Product
Five Wives first launched in 2012 and became a favorite among vodka drinkers in Utah, with three product lines. While the brand was finding success with its flavored vodkas, the brand realized the need to appeal to a premium spirit drinker.
Launching a new, high-end vodka line meant packaging adjustments to a heavy-duty bottle with a premium look, so Five Wives turned to Berlin Packaging (berlinpackaging.com) and its Studio One Eleven design team for answers.