Call for Entries: Nielsen Packaging Design Impact Award
The Nielsen Design Impact Award identifies the most impactful redesigns over the last two years. Nielsen wanted package design to get the recognition it deserves — not just as a powerful medium for brand expression, but as a marketing vehicle that attracts new buyers and drives sales.
Award judges are consumers — and the steely, naked truth of in-market performance. Specifically, the Nielsen Design Impact Award combines choice and diagnostic responses from a large number of category consumers with point-of-sale data. (Nielsen’s retail measurement technology captures sales data from virtually every major retail chain.)