Cookie Brand Meshes Health with Taste Cues in Redesign
Mrs. Thinster’s Cookie Thins has revealed a new look to go along with a new positioning, THINSTERS, as it merges “healthy” with “tasty” in the cookie category.
THINSTERS uses all the same better-for-you ingredients to make the thin, crunchy cookie, but is now showcased through fun, flavorful branding on its packaging.