DS Smith Receives Bronze Superstar Award for Red Bull Corrugated Display
DS Smith (dssmith.com) received both a bronze at Superstar Awards for Red Bull Special Promotion corrugated display and silver for display of Nestlé Waters' Vittel Vrucht Aufguss infusion.
The bronze was awarded for the category "Display main material: cardboard," DS Smith offered a basic format larger than 40 x 60 centimeters, product carrying.The display and packaging strategists of DS Smith produced an eye-catcher with a high-branding factor for the special promotion of the energy drink provider Red Bull. The corrugated cardboard 3D display adapts the Red Bull event car known from various action, sports, music, culture and gaming events. The high-quality offset-printed and varnish-refined adventure presentation in the look and feel of the brand guarantees maximum attention for the trendy beverages, as well as interaction at the point of sale. The setup draws consumers to the cans under the hood, in the driver's cab and the rear, and encourages them to purchase some for their next party.