Mega Marshmallows Brand Brings American Nostalgia to Packaging
Leading U.K. confectionery manufacturer IB Group has refreshed its Mega Marshmallows brand. Developed by brand design consultancy Brandon (brandon-consultants.com), the new identity and packaging design has been created to drive more American nostalgia and warmth into the brand.
Brandon created a new identity and packaging design that would evolve the brand and drive stronger product quality perceptions to help take advantage of the growing love for marshmallows.