Herbal Essences Launches Recyclable Bottles with Beach Plastic
Hair care brand Herbal Essences has partnered with TerraCycle to create shampoo and conditioner bottles made with 25 percent beach plastic. This partnership is just one step in helping TerraCycle advance their mission to eliminate the idea of waste and bring awareness to the plastic pollution in our waterways.
Herbal Essences believes in the positive power of nature and the important role biodiversity plays in keeping our planet in balance. By partnering with innovators like TerraCycle, Herbal Essences will help make a difference in driving awareness of ocean plastic and positively impact the brand’s footprint. By joining forces, both companies can drive more awareness and encourage more consumers to make better choices when the products they use reach their end of use cycle.