Jack's Stores Put the British in Packaging Redesign
Comprising 90 different packaging designs across multiple categories, the unique Jack's store-brand range is rolling out across a number of stores.
One of the newest U.K. retailers, Jack's launched in September 2018, with 8 out of 10 products grown, reared or made in Britain at the low prices. Cowan London was appointed as the strategic and design lead and worked collaboratively as part of a wider agency mix.