Perio Inc. wanted to modernize its classic, recognizable Barbasol product and partnered with Crown Holdings Inc. to launch a new package design that elevates the brand’s visual and tactile appeal. The design debuted on a new 7.0-oz. can and marks the first use of Crown’s debossing technology worldwide.
The debossing technique imprints the brand’s iconic stripes and logo at varying depths on the can, creating an exterior that helps catch the light and draw consumer attention at point-of-sale. As an added benefit, the package is easier to grip with wet hands thanks to the three-dimensional texture created by the debossing pattern. Five varieties will feature the new debossing: Soothing Aloe (Green), Sensitive Skin (Orange), Extra Moisturizing (Purple), Pacific Rush (Aqua) and Original (Red).