Any trip to the supermarket reveals the latest trend in flexible packaging: stand-up pouches. Aisles are swelling with SUPs as big brands like M&M/Mars, Hershey, Kellogg’s and General Mills switch from lay-flat bags or bag-in-box to stand-up pouches.
Aside from the stronger shelf presence achieved by stand-up pouches’ ability to … well, stand up, SUPs offer other key benefits including recloseability and streamlined production. Meanwhile, more eco-friendly materials are combining with flexible packaging’s inherent light weight and materials minimization for increased sustainability. Indeed, we’ve come a long way since the Doypack of Capri Sun fame debuted in the 1960s.