The brand identity and packaging design for Tidal Rum, a new rum that just launched in the U.K., was created by brand design consultancy Lewis Moberly. A pale golden island rum infused with Pepper Dulse (a small seaweed found with the tidal zone of rocky shores around Britain and Europe) for a salty sweetness, Jersey-based Shorts Boy Distillery has produced a product made possible by the extreme tides of the Channel Isles that allow these short seaweed tendrils to flourish.
Lewis Moberly also created the Shorts Boy Distillery identity. Shorts Boy Distillery is the brainchild of entrepreneurs and Jersey foraging enthusiasts Ben Clyde-Smith and Harry Coulthard.