Kabuto instant noodle brand has released a new range of noodle pots specifically for kids, with design by branding agency B&B studio. The new design shows shorter noodles delivered in brightly colored, smaller-scale pots with milder flavors, building on the brand identity for Kabuto. The pots also include games and riddles and other fun interactive play on the back and inside of the label.
After receiving feedback from consumers that many parents were giving the noodle pots to their children as an after-school snack, the brand asked B&B to craft a new kid-friendly range extension that celebrated the brand’s authentic Asian-inspired flavors with a British twist and retained the impact of the original identity.