Whatever your brand, your product line will be more appealing if the color is consistent across your entire packaging program. Here are common color issues encountered in packaging design, and how to solve them.
Color management is tricky. The light in which we view an object influences the color we see. If you look at a red apple in the noonday sun (5000 degrees Kelvin) it will be a brighter shade of red than if you view it at sunset (3000K). In an attempt to make color a universal language, some controls needed to be established; 5000K is considered the standard light under which to view color.