These steps will help you to make a decision whether it’s time to redesign or leave it alone.
Food brands owners often come to us when their current packaging design is hindering them from taking a brand to the next level. It’s gotten them to a certain point, but now they are ready to invest in a design that will dramatically increase sales. Sometimes the sign that you need to improve your food packaging is crystal clear, such as when a store buyer says they’d like to carry your food product but the design needs to be improved first. If it’s gotten to this point, you’ve likely waited too long. In order to better plan ahead, what are the early warning signs that your food packaging design needs improvement?
Does one or more of the above apply to you? When you’re ready to invest in strategic design for your food product, evaluate the following items to get prepared: