With beer being such an outwardly simple phenomenon, surely packaging it is pretty straightforward. As it turns out, it’s trickier than you might think. Here are the five most common mistakes we’ve observed — and on occasion, rectified.
The temptation, when packaging for younger drinkers, is to eliminate anything that feels old. However, of all consumers, millennials are among the most likely to choose a beer brand that can subtly convey its longevity and consistency. A back-story that will make their decision easier to make, and to defend in their peer group, is a winner.