Bemis Company Inc. is the winner of this year’s prestigious FPA Highest Achievement Award for their Molson Coors 12-Pack Cooler Bag. The bag also won two Gold Awards for Expanding the Use of Flexible Packaging and Printing & Shelf Impact, and a Silver Award for Packaging Excellence. The Cooler Bag creates a fresh take on the ubiquitous beer carton.
The new flexible bag delivers portable convenience with a pouch that expands into a larger, reusable bag with additional convenience features. This innovative package features easy-carry handles and can go directly into the refrigerator or cooler. The film’s sturdy, high performance structure allows consumers to reuse the bag. Reusability provides brand benefits to communicate benefits and quality to brand-loyal consumers over and over again.