Brazilian dairy brand Letti is the first to adopt transparent one-liter PET bottles for its fermented milk products. The custom containers, made exclusively for Letti by Amcor, replace replace the traditional white, opaque high-density polyethylene (HDPE) bottles that have dominated the market.

“We have worked with Letti to develop a transparent package with high impact to showcase the quality of the milk,” said Daniel Figueiredo, commercial director for Amcor’s Latin America dairy segment. “The PET bottle responds to consumers’ desire for freshness.”