Throughout June and July, Pride events celebrating equality and inclusivity take place around the U.K. and other countries. And for the past two years, Skittles has "given up" its iconic multicolored candies and packaging, "because during Pride only one rainbow matters."
This year, Skittles worked with Straight Forward Design to take the concept of giving up the Skittles rainbow in celebration of Pride even further. Skittles wanted the LGBTQ+ community to be directly involved for 2019. SoStraight Forward Design collaborated with artists who identify as part of the community to create original, limited-edition designs, giving them a platform on which to communicate their thoughts and feelings about Pride.