A New 2D and 3D Design Shakes Up Antibacterial Hand Gel Range
The U.K.’s original hand-gel line, Carex, is relaunching with a holistic 2D and 3D redesign by brand and packaging design agency PB Creative.
Carex felt it was time to shake up what had become a very functional category and ensure the brand remained center stage. The brand approached PB Creative with the challenge to develop a new 2D and 3D design that would communicate its caring, trusted brand ethos, boost branding, on-shelf stand-out and range navigation,along with better functionality and portability.