For more than 50 years, the Marcal brand has been synonymous with 100 percent-recycled paper products. Paper made from paper, not from trees. Today the vision remains the same-to help to conserve resources, protect our environment and keep the air our families breathe cleaner and healthier. Toward that end, Marcal is restaging its Small Steps brand of recycled paper products, with a new positioning that celebrates its unique environmental commitment.