How Holiday Packaging Can Inspire Brands Year-Round
During the recent holiday season, brands took the opportunity to roll out packaging that plays specifically to consumers’ emotions.
Beyond the format itself, consumers have also come to expect a particular look and feel to holiday packaging. From fancy cookies to fruitcake, and from fine spirits to computer games, holiday goods usually feature shiny, sparkly finishes, high-definition graphics, complex shapes, and textures achieved by embossing and engraving. Thus, brand owners turn to packaging suppliers who can incorporate these techniques and help their products stand out on crowded shelves.