Coca-Cola has introduced a sparkling lactic beverage under its Fanta brand called Fanta Moo Moo White. If the name alone doesn’t intrigue you, its packaging should. The 500mL PET bottles feature an easy-to-grip structure that fits hand sizes of children and adults. The structure not only makes the beverage easy to hold, but also makes it easy to drink while moving. The label was designed to communicate fun and playfulness, along with the function of the beverage. Imagery on the packaging also reflects the lactic benefit of the product, with cow-like spots.

February 2010

Momentum Japan,