Kraft launches its first new brand in about 15 years, MiO
(Italian and Spanish for mine). The liquid water enhancer is featured in an
innovative squeeze bottle that resembles an oversized water droplet. Designed
for individuals who want to “personalize their beverage whenever and wherever
they want,” each 1.62oz bottle provides 24 eight-fluid-ounce servings that can
be mixed into water. MiO is available in berry pomegranate, strawberry
watermelon, fruit punch, mango peach, sweet tea and peach tea.