Managing Packaging Workflow: A Seminar in Print for BRAND MARKETERS
It might appear as if the workflow presented in Fig. 1 is strictly linear in nature. However, in order to make the most of a packaging workflow system, stakeholders such as graphic designers, structural designers, brand marketers and others can and must be involved to one degree or another at each step of the workflow. It is this type of cross-functional approach that makes it possible to leverage the strength of each stakeholder in the most efficient way.