to BRANDPACKAGING’s inaugural brand innovators issue
This is hardly the list to end all lists. That wasn’t our intention. Our goal for this, the first “brandinnovators” special issue, was to recognize the people behind the innovations we report on each month and to celebrate their triumphs in connecting packaging back to the larger dialogue about a brand. In this list of 10, there are a few entrepreneurs, some CPG veterans and one or two who defy categorization. What do they all have in common? They are advocates of innovation, proponents of design, and they’re pushing packaging forward in the marketing of consumer brands.
Editor’s Note: BRANDPACKAGING would like to thank the following for their nominations and cooperation in producing this issue: Go Fast Sports & Beverage, Philippe Becker Design, General Mills, Johnson & Johnson, Procter & Gamble, Innocent Drinks, Method, Jones Soda, GlaxoSmithKline, Nestlé, Safeway, Cargo Cosmetics.