SGS International Announces New Positioning, Brand Name
Moving forward, sgsco will serve as company’s new umbrella brand.
SGS International (SGS) — a global leader in package design, production and related marketing services — announced a new corporate positioning to better align the services it provides to its clients. SGS chief executive officer Aidan Tracey unveiled sgsco: a new umbrella brand that will comprise the production and design divisions of the company.
The various companies under the sgsco umbrella — Armstrong White, Backwell Design, Evolution, Graphic Measures International, Kwikee, Marks Design, SGS, Stevenson Color and Traffik — will continue to operate under their current brands, leveraging collective knowledge and resources to enhance client experience.
“Sgsco is a collective of companies and people working together to deliver packaging and integrated marketing solutions to our clients,” says Tracey in a global internal company announcement. “SGS has built an incredible business in packaging production, and we will build on that core to become a leader in the creation, management and distribution of both physical and digital brand assets.”