Retractable Handle on Beer Carton Facilitates Carrying, Allows Stacking
The innovative six-pack carrier carton is being used by a Canadian brewer to help draw attention to its line of craft beers.
An innovative six-pack carrier carton, with a retractable handle from PaperWorks Industries Inc. is being used by a Canadian brewer to help draw attention to its line of craft beers. The disruptive design was honored recently with a Judges’ Award from the Paperboard Packaging Council.
Les Brasseurs of West Shefford Brewing Company, Bromont, Quebec, decided to depart from the glass bottles used by most craft brewers and market its line in aluminum cans. The objective was to provide consumers with easily portable craft brews that could be enjoyed in traditional locations as well as activities and venues where glass was not desirable.