Cheryl’s Cookies Founders Launch New Hangover Remedy with Help of Case Mason
Originally packaged in glass, the product is now marketed in a recyclable PET bottle.
Case Mason, a leading East Coast contract packaging company, has been contracted by Life Support, a hangover remedy company operated by Cheryl and Jim Krueger of Cheryl’s Cookies fame. Originally founded in 2012 by three Ohio State college students, brother-sister team Cheryl and Jim invested in the Life Support brand several years after the successful launch and eventual sale of Cheryl’s Cookies to 1-800-Flowers.
Life Support is an all-natural beverage derived from a Japanese raisin tree fruit extract called Hovenia Dulcis. A flavonoid component of the Japanese raisin tree fruit called Dihydromyricetin (DHM) has demonstrated properties that break down alcohol in a highly efficient manner. In a recent UCLA study, DHM was conclusively found to counteract alcohol intoxication and related withdrawal symptoms. Products containing DHM are especially popular in Asian countries, both as a hangover remedy, and as a general supplement in support of liver health. It was on a trip to South Korea that the three founding college students discovered the product, and devised a plan to introduce an anti-hangover drink in the U.S.