As ConAgra Buys Ralcorp, Store Brands Soar in Importance
ConAgra’s deal to buy Ralcorp confirms that store brands are not only growing in importance, they may be outpacing the icons of the American cupboard. “We expect growth in private label food to continue to outpace growth in branded food,” said ConAgra CEO Gary Rodkin in a statement reported by U.S. News.
From the Jolly Green Giant on down to the Keebler Elves, national food labels are feeling the tremors of a seismic shift in the grocery aisles: call it the rise of the store brands.