Tostitos, one of the world’s largest brand of tortilla chips and salsas, has unleashed what is meant to be a dramatic new design for its brand. The new visual language is designed to be more modern, vibrant and signal a party on site.
Long known as the brand that stands for bringing people together, in recent years the brand’s expression was more natural and healthy in the tonality. The new branding and packaging brings back the fiesta fun but in a way that feels current and dynamic.