Hunger Relief Organization Taps Brand Agency for Prototype
CBX, the brand agency and retail design consultancy based in New York, has been retained by hunger relief organization Philabundance to design a prototype for Fare & Square, a not-for-profit grocery store slated to open this summer in Chester, Pa.
Fare & Square will sell nutritious food staples with a focus on fresh produce, meats, dairy, seafood and frozen foods at everyday low prices. It will give residents of Chester — one of the 35 food deserts in the Delaware Valley according to the USDA — the access to “good food right around the corner” that has not been available since the town’s last full-scale grocer closed in 2001.
Philabundance recently purchased the town’s former grocery building at 3109 West 9th St., and gave CBX the assignment to create a colors and materials palette as well as signage and graphics for the 13,000-square-foot store. CBX will also design perimeter departments and the store’s center core. All creative work will be based on collaboration between CBX and Philadelphia-based LevLane Advertising, which designed the Fare & Square logo with Philabundance. The colorful logo features a simple drawing of a purple carrot (with green tops attached) and the words “Fare & Square” set in an outlined box with rounded edges, plus the tagline “good food right around the corner.”