The study compares both public and private CPG companies using three metrics.
A new study by The Boston Consulting Group (BCG) and Information Resources Inc. (IRI) has identified the top-performing companies in the U.S. consumer packaged goods industry. It is reportedly the first study to compare both public and private CPG companies using a combination of three metrics — dollar sales growth, volume sales growth and market share gains — based on comprehensive retail- and consumer-market tracking data.
BCG and IRI analyzed the 2012 performance of more than 400 CPG manufacturers with annual U.S. revenues of at least $100 million. Recognizing that players in different size categories face different opportunities and challenges, the research team generated three distinct top-ten lists of winning companies: small ($100 million to $1 billion in retail sales), midsize ($1 billion to $5 billion in retail sales), and large (more than $5 billion in retail sales).