Single Malt Whisky Specialist Chooses Trucard Board for Its Brands
Trucard 0 matt and Trucard 0 felt will be used for the outer box liners.
Tullis Russell’s SBS cartonboard range Trucard has been selected by single malt whisky specialist Morrison Bowmore for all of its leading brands. Building on a long-standing partnership with employee-owned premium paper and board manufacturer Tullis Russell, distiller Morrison Bowmore specified two of the company’s uncoated boards: Trucard 0 matt and Trucard 0 felt, for the outer box liner of the Auchentoshan, Glen Garioch, Bowmore Islay and McClelland’s brands.
“Malt whisky is a regular fixture in some of the most competitive luxury retailing across the globe," says Ian Hamilton, purchasing & packaging development manager from Morrison Bowmore. "It’s essential that we deliver premium brands with strong packaging presence which communicates the values of quality and legacy present in every drop of our malt whisky. Trucard 0 uncoated was the ideal choice for the outer packaging. It provided us with two distinctive uncoated surfaces, giving us the opportunity to subtly vary the packaging styles. Both surfaces provide an excellent print performance coupled with a high quality look and feel."