Blue Marlin continues ZEO brand guardianship on the new variants.
ZEO, a soft drink experience from Freedrinks Ltd, is expanding its offering with three new variants: Burst, Crush and Zest. Global branding and design agency Blue Marlin has created packaging for the new range which will be available in May at bars as well as in retailers from supermarket to high-end department stores, including Harvey Nichols.
Blue Marlin was the creative agency behind the first incarnation of ZEO, which launched last summer across the UK. Upon that success, this new range was developed to appeal to a wider audience. Championing the use of natural ingredients, these new formulations have a fruity, clean, crisp and refreshing taste while retaining ZEO’s original tingling taste sensations.