Salt of the Earth came up with the best baked goods you'll ever eat, and its agency created a design to match.
The story:Salt of the Earth Bakery, founded by husband and wife Haskel and Alexandra Rabbani, has relaunched its artisan baked goods in a fresh new structure and design worthy of these supremely delicious treats. The bakery turned to branding partner Little Big Brands, specialists in strategic design and sustainable packaging, to lead the effort.
The challenge: “Rebranding the best cookies and brownies on the planet was no easy task,” says John Nunziato, creative director, Little Big Brands (LBB). “When you try them, you’ll understand why our inspiration was to make each box into a piece of art.”