Packaging Company Turns Traditional Glass Craft into Original Bottles
Inspiration for the vodka bottles came from traditional Swedish glass craft.
Turning an idea into world-leading packaging is a challenge that the development team at Ardagh’s glass production plant at Limmared in Sweden is willing to take on. The company that produced the award-winning Absolut Unique bottle has reportedly pushed the frontiers of glass packaging even further with the launch of Absolut Originality.
Using partial coloring for what the company believes to be the first time on a commercial l scale in the glass container industry, Ardagh has helped Absolut enchant its customers with another limited collection of four million individually designed bottles. Each one represents a unique work of art, achieved with a "drop" of cobalt blue infused into the molten glass at the "hot-end" of the production process in Limmared.