The building blocks are housed in a package that resembles washing powder packs of the past.
Procter & Gamble has run a customer loyalty program in Belgium, rewarding buyers with a free toy packed in a retro-look container from RPC Superfos.
What looks like a mini cardboard pot containing washing powder is in fact an RPC Superfos plastic container from the Paintainer range, with 150 building blocks from the Belgian company Clics Toys inside. The reward was offered to customers buying selected P&G products worth about 35 Euro.