The material offers the beverage bottles a soft-to-the-touch feel, matte look, 360-degree billboard effect and sustainability benefits.
Looking for a premium finish to reflect its new on-the-go beverage product, U.K.-based The Good Whey Company turned to Eastman Embrace HY copolyester material to use for its labels. These labels — supplied by CCL Label Decorative Sleeves, also based in the U.K. — are used on bottles of Upbeat, a high-protein dairy drink. Embrace HY was selected because the material offers the bottles a soft-to-the touch feel, matte look, 360-degree billboard effect and sustainability benefits.
One reason Eastman Embrace HY copolyester was considered by The Good Whey Company for the Upbeat product is because the recyclability of the bottles was important to the company.