A new flexible, stackable, reclosable package will house Flavor Tree's dark chocolate pretzels.
A new package innovation featuring the PrimaPak packaging system is launching at a regional East Coast retailer. Developed for John B. Sanfilippo & Son’s Flavor Tree brand, the Limited Edition Premium Dark Chocolate Pretzels will be sold throughout the end of the year. The patented and patent-pending PrimaPak technology is designed to replace heavy rigid packaging and improve shelf appeal. It reportedly achieves up to 70 percent weight savings compared to plastic jars, reduces warehousing demands and truck shipments while improving costs and enhancing sustainability initiatives throughout the supply chain.
“We’re delighted to see the new PrimaPak application on retail shelves and excited about the opportunity to showcase the package’s vertical strength and stackability,” says James Sanfilippo, CEO of Clear Lam Packaging Inc. “The customized design for Flavor Tree pretzels creates a gift-wrapped presentation perfect for the holidays. The package is made from a single roll of film on a PrimaPak bagging machine and it’s really easy for consumers to use and then throw away.”